The growing gap between the Indian advertising industry ~ Today's News

has grown at an unprecedented pace, thanks to God and the big fish in the Indian industry, as Unilever, Procter and Gamble, Cadbury, Vodafone, Nokia and Asian Paints to name a few make the most of it. In spite of Indian small and medium enterprises constitute a large part of the business climate in India is very wary of investing in advertising. Indian SMEs, more often, use of small tactical action and focus on brand building at the micro level.Although the mentality of Indian SMEs, it is important to emphasize that all the big fish, small fish today was not always go. For beginners, it was first registered trademark "Sunlight" by William Hasketh leverage in the 1880s. The man with a vision soap brand introduced as homemade products were used both for washing and laundry themselves. At first silence created an advertisement for the brand in 1907, then moved to launch a series of ads to create demand for your product. The smallest fish has turned a once in a blue whale called "Unilever" - a famous brand with massive advertising costs.Closer to us, we need some examples as Zodiac. In 1961, Zodiac trying to build a quality relationship through advertising and now the company has ventured into the ready wear and its existence has been felt in a very competitive and crowded Indian market. As mentioned above Indian brands like Nirma, Moov, Fevicol has put faith in advertising and reap huge profits, while a few others have managed to keep competition at bay. But these cases can be counted on the fingers. At a broader level, the Indian small and medium enterprises do not spend big on advertising. Probably a mistake from both companies and the advertising industry itself.The Orthodox mentality prevents them to aim high, and therefore is in advertising as an expense rather than income. When dreams are small, never question arises great advertising. Moreover, most Indian entrepreneurs believe in building relationships and promoting the product on the market rather than dealing directly with consumers and increase sales. Moreover, SMEs do not think much of the strength of the brand. And anyway, are involved, they have no long-term vision in mind and choose short-term advertising.On more than one way, one can simply pass the ball into the advertising industry in the situation of SMEs. The industry has never worked for an SME to understand the value of advertising. Perhaps the boom in the last two decades, which helped the easy flow of money from large companies in the advertising industry to industry completely indifferent to the needs of SMEs. And to rub salt in the wounds that never the big agency models tailored to the needs of SMEs and the Commission and the catch of the models to compensate petrifying. As a result, making ends announcements of local SMEs with the participation of local actors, and what is not aware of the brand building exercise participants.In the future, there is no denying the fact that SMEs are the next big thing. Development of the Internet may be light at the end of the tunnel to the SME sector. Brand and Internet advertising can be done on the possible prices and also on target. But for this to happen SMEs need to broaden their vision and be willing to invest In 1989, a small manufacturer of long tail thinking of advertising your product on television, although it only applied to a lesser extent. I currently have mark created a niche for itself and is well known as "Fevicol.Although competition will benefit consumers, industry sources fear will lead to price wars among manufacturers of car parts and old cars.Automakers small lots to go on a knife edge, if they plan to implement massive expansion plans of doing so they are inviting problems for themselves instead of attracting good yields if the future presents an imbalance in supply and demand, after an owner of a small-parts supplier in Mumbai.